All the products announced at Apple’s 2025 event
Apple finally held its big iPhone launch event on September 9, 2025, and the name it chose for it, “Awe Dropping,” was truly fitting. Apple promised us an exciting event with the slogan “Get ready to be amazed,” and I must say, it completely lived up to its promise. This year, there was no more small updates and boredom; we were faced with a series of major changes that show that Apple has turned on its creative engine again.
At this event, Apple unveiled the new iPhone 17 family, three Apple Watch models with revolutionary health features, and the third-generation AirPods Pro, which are no longer just simple headphones. In this article, we want to take a closer look at all these new products, go beyond the dry and empty technical specifications, and see what these cool gadgets have to say in the real world.
iPhone 17s unveiled!
iPhone 17 family; Apple’s four new swordsmen!
This year, Apple decided to change the composition of its iPhone team a bit. There is no more “Plus” model, and instead, a new and incredibly attractive member has been added to the family called “iPhone Air”. So this year, we are facing four models for the 2025 version of Apple’s phone: the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. But before we get to each one, we have to say that Apple has shared a few cool features for all models. First, the spell has finally been broken and all 17 series models are equipped with ProMotion displays with a refresh rate of 120 Hz. Second, the selfie camera has all received a major upgrade and has become more advanced. They all come with the latest version of the operating system, iOS 26, and a new design called Liquid Glass, which has really modernized the look of the phone.
Standard iPhone 17: The spell has finally been broken!
Let’s move on to the base model, which is no longer a base this year! The iPhone 17 standard is the biggest upgrade to the base model in years, and Apple has finally relented and addressed its biggest shortcoming. The most exciting news about the iPhone 17 standard is its display. The phone now has a 6.3-inch LTPO Super Retina XDR display that supports ProMotion technology with a 120Hz adaptive refresh rate. This means that working with the phone, scrolling through Instagram, and playing games is incredibly smooth and enjoyable. Say goodbye to the 60Hz display, which means Apple no longer sees its base model as a second-rate product. The maximum brightness of the display has also reached 3,000 nits, which means you will have no problem viewing content even in direct sunlight, and the Always-On display feature has also been added. The beating heart of this phone is the new and powerful A19 chip, which is built with a 3nm architecture and, along with 8GB of RAM, offers unparalleled performance. This hardware combination, especially with the 120Hz display, brings the standard iPhone 17 experience very close to the Pro models, and is perfect for everyday tasks and even heavy gaming. Apple hasn’t skimped on the camera department either. The iPhone 17 still has a dual camera, but with a big upgrade. The main lens is the same powerful 48-megapixel sensor, but the ultrawide lens is now equipped with a 48-megapixel sensor. This means your ultrawide photos will have much more detail, and the camera’s performance in low light has also improved. The selfie camera has also received a major upgrade, with a 24-megapixel sensor, so your selfies will be of higher quality than ever.
iPhone 17 Design, Battery, and Price
In terms of design, the iPhone 17 is similar to the previous generation, but with smoother, more comfortable edges and an aluminum frame. Its battery is about 3,600 mAh and supports faster wired charging (up to 40 watts) and 25 watts wireless. The good news is that Apple has increased the base storage to 256 GB and kept the base price the same at $ 799. The phone comes in new and attractive colors such as purple, blue, black, white, and green.
These changes, especially the addition of a 120 Hz display, have transformed the standard iPhone 17 from a compromise option to a true and full-fledged flagship for the masses. By doing so, Apple has increased the pressure on the Pro models to justify their higher price, while at the same time making the competition for Android flagships harder than ever.
iPhone Air: Birth of a thin and light legend!
This year, Apple defined a new class in the smartphone world with the introduction of the iPhone Air. This phone replaces the Plus model, but it is completely different from it. The iPhone Air is a masterpiece of design and engineering, made for those who value beauty and uniqueness.
The main feature of the iPhone Air is its design. With an incredible thickness of 5.6 mm, this phone has earned itself the title of the thinnest iPhone in history. It also weighs only about 156 grams, which makes it feel like you have nothing in your hand when you hold it. Unlike the Pro models, which are made of aluminum this year, Apple has used aerospace grade 5 titanium for the iPhone Air frame, which gives you a sense of luxury and high resistance at the same time.
The iPhone Air has a large 6.5-inch OLED display with ProMotion technology that offers excellent quality. But the amazing thing is that Apple has used the powerful A19 Pro chip in this ultra-thin body; that is, the exact same chip that beats at the heart of the Pro models. This means that the iPhone Air is not just a beautiful phone, but a giant in every sense.
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This is where Apple made a bold decision. The iPhone Air has only a single 48-megapixel camera on the back. Yes, that’s right, there’s no ultrawide or telephoto lens. Of course, its advanced 18-megapixel selfie camera is there to take high-quality selfies.
iPhone Air Battery and Price
Although the battery of this phone is smaller due to its thinness, Apple has promised a full day of battery life with software and hardware optimizations. The iPhone Air starts at $999 for the base 256GB model and comes in special colors like space black, white, light gold, and sky blue.
iPhone 17 Pro and Pro Max: Cool and powerful giants!
And now we come to the last-stage giants, the iPhone 17 Pro and iPhone 17 Pro Max. This year, Apple has focused on stable and professional performance and has made significant changes to these two models. Perhaps the strangest decision Apple has made with the Pro models is to return to an aluminum frame after a generation of titanium. But there’s a very important engineering reason for this: better heat dissipation. Apple realized that it needed a better cooling system to handle the power of its new chips, and aluminum does the job better. The camera island design has also changed, and now has a long protrusion called the Plateau, which gives the phone a more modern look.
The beating heart of these two models is the A19 Pro chip, but more important than the chip itself is the new cooling system. Apple has used a vapor chamber cooling system for the first time in an iPhone. What does this mean? This means that there will be no more overheating and performance drops when playing heavy games or editing video. These phones are built for stable performance. RAM has also been increased to 12 GB, so multitasking is smoother than ever.
The camera system of the Pro models has undergone a huge upgrade. Now all three rear lenses (main, ultrawide, and telephoto) have 48-megapixel sensors. This means perfect color and detail coordination between the lenses and unparalleled quality in all shooting modes. The Pro Max model also gets you closer to your subjects than ever with up to 8x continuous optical zoom. The selfie camera also has a new 18-megapixel sensor with a square design that takes the quality of photos and videos to a new level.
The iPhone 17 Pro Max is equipped with a larger battery (about 5,000 mAh) that easily lasts a full day of heavy use. But the bigger news is that Apple has introduced a 2TB internal storage option for the Pro Max model for the first time, so you never have to worry about running out of space again.
Pro version prices and colors
The iPhone 17 Pro starts at $1,099 and the Pro Max starts at $1,199 for the base 256GB model. Apple has also introduced a new and incredibly attractive color called Cosmic Orange for these two models, which is absolutely gorgeous.
Beyond the iPhone; Apple’s ecosystem is smarter and healthier than ever
This year’s event wasn’t just about the iPhone. Apple showed that it is making its ecosystem smarter, more integrated and more focused on our health.
New Apple Watches: A doctor on your wrist!
This year, Apple introduced three new Apple Watch models, each of which is a big step forward.
- Apple Watch Series 11: The most important and revolutionary feature of this watch is the ability to detect high blood pressure (Hypertension). This watch continuously monitors your blood pressure and warns you if you see dangerous symptoms. This feature could save millions of lives. The Series 11 is also equipped with the new S11 chip and, for the first time, 5G connectivity, and its battery life has been increased to 24 hours.
- Apple Watch Ultra 3: Apple’s hard-working model is now stronger than ever. The Ultra 3 has the largest display in the history of the Apple Watch and is equipped with satellite connectivity to send emergency messages in areas where there is no antenna. Its battery life has also reached 42 hours in normal mode and 72 hours in low power mode, which is excellent.
B Apple Watch SE 3: Apple’s budget model has also received a major upgrade. The Apple Watch SE 3 now has an Always-On display, is equipped with an S10 chip, and also supports 5G. These changes make the SE 3 an incredibly valuable option for those who want to enter the Apple ecosystem at a lower cost.
AirPods Pro 3: These are not just headphones anymore!
The new generation of AirPods Pro is not an ordinary upgrade either. Apple has turned these headphones into a smart health and communication gadget.
- Health in the ear: For the first time, the AirPods Pro 3 are equipped with a heart rate monitoring sensor. This means you can get more accurate information about your physical condition during exercise.
- New heartbeat: The new H3 chip makes the active noise cancellation (ANC) twice as strong and the sound quality reaches a new level.
- Battery and design: The battery life on a single charge has increased to 8 hours, which is a great improvement. The charging case has also become more compact.
Your personal translator: But the most amazing feature is the live translation of conversations with the help of artificial intelligence. With this feature, you can easily communicate with people who speak another language.
Release time and price of the iPhone 17 series
Now, let’s get to the exciting part of the price and release time. Apple announced that pre-sales of all new products will start from Friday, September 12, and the global launch will be from September 19. To make your choice easier, we have prepared a complete comparison table of the iPhone 17 series:
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| Display | 6.3″ 120Hz | 6.5″ 120Hz | 6.3″ 120Hz | 6.9″ 120Hz |
| Chip | A19 | A19 Pro | A19 Pro | A19 Pro |
| Main Camera | Dual (48+48) | Single (48) | Triple (48+48+48) | Triple (48+48+48) |
| Optical Zoom | – | – | Up to 4x | Up to 8x |
| Frame Material | Aluminum | Titanium | Aluminum | Aluminum |
| Key Feature | Great value | Ultra-thin design | Stable performance | Best camera & battery |
| Base Price | $799 | $999 | $1099 | $1199 |
This year’s event showed that Apple has a very clear strategy: to increase the value of the base model, create a new class for design lovers, and focus the Pro models on durable and professional performance. The Apple ecosystem is now more integrated, smarter, and more powerful than ever.
Ultimately, this year’s Apple event was one of the best in recent years, showing that the company can still surprise us. Now it’s your turn to tell us which of these new products won your heart? Let us know in the comments!
